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Cold Expert

Cold Expert Insights

Cold email demystified and done right.


Cold email is applied behavioral science. To win, you must align with two forces: the filters from Microsoft and Google designed to keep you out, and the human instincts wired to reject the unknown. I’ll show you how to conquer both.

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Aug 25

Infinite $2 .com Domains

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IMPORTANT: Subscribe to the free newsletter to get added to the waitlist. Hi there, When scaling cold email infrastructure, one limiting factor is the price of domains. Take .com domains. The .com TLD (top-level domain) is owned by Verisign, a company that also issues SSL certificates, among other services. FYI, owning a TLD makes you an authoritative registry. All registrars on this planet that sell .com domains must pay to Verisign a fixed amount upfront. This amount tends to increase every...

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Aug 21

Don’t send to retail inboxes

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