Aug 21
Don’t send to retail inboxes
Hi there, When dealing with small businesses, sending cold emails to retail inboxes can feel tempting. Reminder: retail inboxes are email accounts meant for individuals. They are recognizable by their lack of custom domain in the associated email address. A few examples: john.doe@outlook.com, alice@gmail.com, bob@yahoo.co.uk, etc. Many small businesses still rely on Facebook pages, WhatsApp, or word-of-mouth instead of websites, CRMs, or marketing tools. Their contact email is often a retail...